Using the Back of Your Business Card
May 26th, 2006
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I stumbled across an interesting post about business cards by Eric Mack today. It was significant enough that I thought I’d share it.
I have always struggled with printing business cards on only one side … all that blank real estate bothered me. However, I dislike the hard sell feel that covering the back of a business card with sales copy produces. Savvy business people often make notes on the back of business cards to help establish the significance of the person that passed it to them.
Eric’s idea provides a great way to add structure for note-takers that will increase the effectiveness of a business card.
Entry Filed under: Signposts
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1 Comment
1. Using the Back of Your Bu&hellip | June 16th, 2006 at 4:23 pm
[...] I discussed a post on how to get more effect out of a business card here, and recently finished my own card. The design is admittedly conservative. This is because stability is highly prized by the business community, at least in this area. [...]